The best times to upload new videos on Instagram are between 11 AM and 1 PM, when people are on their lunch breaks, and 7 PM to 9 PM, just after people have left work. When people are taking a break from work, there is a significant increase in video engagement. When it comes to daily social media scheduling, Thursday is the best day of the week to post on Instagram, while Sunday has the lowest engagement. Daily engagement is also lowest between the hours of 11:00 p.m. Sunday has the lowest level of engagement of any weekday. Weekend engagement is also higher during the mornings until it begins to decline around 1:00 or 2:00 p.m. Overall engagement remains highest between 10:00 a.m. Instagram Video has reborn and expanded to 60-minute videos, while Reels have made it easier to create and discover videos on the app. While TikTok's competition for short-form video content is heating up, there's no denying Instagram's staying power, especially as it introduces new features and improves existing ones. When do you post top performing posts and video content on this social media platform? The first social media platform we will analyze is Instagram, a platform that most people tend to visit on their mobile phones. Now that we know the general rule, let’s take a closer look at the posting schedule on each social media platform in particular. It is also highly essential to take into consideration the audience’s time zone when you schedule posts, as your target audience might be based on the opposite part of the globe. Therefore, we recommend you to analyze the past post performance and to check when the most consistent engagement can be noticed. Of course, the best times to post on social media can differ from one social media account to another. Sundays are the worst days to post on social media.Tuesdays through Thursdays are the best days to post on social media.
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